Primary colour- Moss meets Mint: Black can increase users eye strain over time, thus to avoid eye strain especially since many users would be interacting with the app daily a dark green was chosen. By using one typeface, the design is concordant, cohesive and evokes a calm mood, reducing the complex nature of the technology used in the app, and making users feel more comfortable and trusting towards the app. The font family Futura PT is used for the entire system, with variations in weighting between different text types. The final design has been developed to present a professional and minimalist style, evoking trust and a personalized platform. Experimenting with different logos, colors palettes and typefaces. Before developing the mockups, I started developing the visual style guide.
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